Job ID: 945766
Facility: Vidant Health
Location: Greenville, NC
Date Posted: Feb 10, 2021
About Vidant Health
Vidant Health is a regional health system serving 29 counties in eastern North Carolina. We are working every day to improve the health of the 1.4 million people we serve. Vidant Health is made up of 8 hospitals, physician practices, home health, hospice, wellness centers and other health care services. Vidant Medical Center is affiliated with the Brody School of Medicine at East Carolina University. As a major resource for health services and education, Vidant Health strives to support local medical communities and to work with providers throughout the region to deliver quality care. Our goal is to enhance services that are available locally and to eliminate barriers involving time, distance and lack of awareness that sometimes prevent patients from receiving the care they need.
Reporting to the Director of Marketing the Manager of Marketing position drives the following functions: developing, launching, optimizing, and maintaining targeted campaigns and marketing initiatives, including campaign analysis, performance reporting, budgeting and forecasting, as well as providing data insights critical to marketing strategy development and refinement for the organization.
The Marketing Manager will work closely with assigned key areas of Vidant Health as the strategic liaison for internal business partners and external vendors to ensure alignment with corporate objectives and plans. Primary responsibilities include serving as a "trusted advisor and partner" and primary point of contact for planning, developing and executing marketing and communications plans, solution discovery, service management, and relationship management. Marketing Mangers are responsible for proactively communicating internally with leaders and at the appropriate levels with business partners related to any business and marketing or communications decisions, priorities and relevant project information or initiatives.
Marketing Managers must be able to adapt to a fast-paced, rapidly changing environment. The ability to communicate clearly, build trusted relationships and alliances, listen, mitigate risk in order to facilitate the development, implementation and evaluation of integrated brand, marketing and communications initiatives to achieve strategic and financial objectives for strategic business units are essential for the role. Contributions to in-depth analysis of business cases, justification for marketing investments and capital planning are also vital for this position.
Uses strategic thinking and collaboration to achieve successful implementation of marketing and communications plans on schedule and on budget; conducts meetings as needed to report on progress and resolve issues and fosters a positive, collaborative team experience.
17. Creates and delivers presentations that clearly summarize strategy and effectively reports to leadership as appropriate.
18. Personal Accountability.
Bachelor's Degree or higher required
Graduate Degree, preferred
Knowledge, Skills & Abilities required
Strong interpersonal communication skills, verbal and written
Ability to communicate and work effectively with all levels of staff and physicians, preferred
Individual should demonstrate an engaging and high energy approach to work with the ability to organize/prioritize work responsibilities.
Proficiency with PC-based applications, i.e. Word, Excel, PowerPoint, Outlook Ability to function as a team member and execute the desired outcomes
Must exhibit creative, positive problem-solving abilities
Ability to foster collaboration between multiple parties
Ability to think strategically and develop strategic plans that align with and support business needs
Ability to effectively present ideas and concepts to groups
Ability to think conceptually and apply concepts in a practical application
Ability to assimilate information from a variety of sources, analyze information, and determine a course of action
Ability to consider diverse opinions
Commitment to a high standard of customer service
At least 5 years related experience
Prior experience leading team members required
Healthcare Experience in a hospital, health system or medical office environment, preferred
Experience with paid digital media, tracking, measurement and reporting, preferred
It is the goal of Vidant Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.
Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.
We value diversity and are proud to be an equal opportunity employer. Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.