Vice President - Marketing and Communications - Greenville, NC

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Vidant Health



Vidant Health

About Vidant Health

Vidant Health is a regional health system serving 29 counties in eastern North Carolina. We are working every day to improve the health of the 1.4 million people we serve. Vidant Health is made up of 8 hospitals, physician practices, home health, hospice, wellness centers and other health care services. Vidant Medical Center is affiliated with the Brody School of Medicine at East Carolina University. As a major resource for health services and education, Vidant Health strives to support local medical communities and to work with providers throughout the region to deliver quality care. Our goal is to enhance services that are available locally and to eliminate barriers involving time, distance and lack of awareness that sometimes prevent patients from receiving the care they need.


  • Directs cross-functional teams in planning, organizing and successfully executing marketing and communications strategies, tactics, programs, initiatives and campaigns.

  • Identifies and establishes long-term and short-term strategies relating to service line objectives, retention of existing business and development of new business.

  • Provides strategic marketing and communications counsel to business unit and service line administrators.

  • Works collaboratively across the system to build brand equity, implement priority marketing and communications initiatives and leverage scale to create marketing and communications efficiencies.

  • Leads development and operations of marketing IT systems, including CRM/PRM, marketing automation, web, call center, and digital analytics.

  • Assesses necessary data and information to inform recommendations; involves appropriate administrative, clinical, physician and other leaders in planning and implementation of strategic marketing and communications initiatives.

  • Identifies the need for primary and secondary research to support strategic marketing and communications planning; evaluates and selects research methodologies and resources; incorporates insights into decision-making; tracks and reports results.

  • Monitors and reports on key performance metrics for marketing and communications activities; recommends adjustments to strategies as needed to achieve goals.

  • Participates in strategic planning, business development and key operational meetings for service area business units and service lines.

  • Leads the creation, development and implementation of integrated marketing and communications initiatives and programs to drive demand for core services, including but not limited to, program development, promotional campaigns, marketing events, sales support and digital marketing.

  • Supports growth and development of the health system brand; manages service line and SBU sub-brands in accordance with the health system's overall brand strategy and portfolio; assures adherence to brand positioning, identity and experience standards.

  • Works with Market Development and Outreach to direct SBU/service line sales and referral activities to achieve volume and revenue goals for inpatient and ambulatory services.

  • Provides counsel and support to administrative and clinical leaders for development of growth strategies and initiatives, enhancing organizational knowledge and understanding of effective marketing and communications practices.

  • Leads marketing & communications team to diffuse and adopt best practices, leverage expertise and shared resources, avoid duplication of efforts and achieve cost efficiencies.

  • Form and maintain excellent relationships with the media, health and social service leaders, community professionals, and decision makers.

  • Recommend policies, guidelines, procedures, and systems to improve marketing and communication tools and effectiveness.

Minimum Requirements

  • Bachelor's degree in Marketing, Communications, Business or related discipline required.  Master's Degree in a related discipline required.

  • Minimum of 15 years progressive leadership experience in marketing and communications, with at least 5 years of recent marketing and communications leadership experience in an Academic Medical Center, health system or hospital.

  • Excellent written and verbal communication skills.

  • Strong presentation skills with the ability to present complex solutions to diverse audiences.

  • Ability to multi-task and manage complex issues with key stakeholders in a fast paced environment.

Other Information


General Statement

It is the goal of Vidant Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer.   Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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