Social Media Specialist - Greenville, NC

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Vidant Health



Vidant Health

About Vidant Health

Vidant Health is a regional health system serving 29 counties in eastern North Carolina. We are working every day to improve the health of the 1.4 million people we serve. Vidant Health is made up of 8 hospitals, physician practices, home health, hospice, wellness centers and other health care services. Vidant Medical Center is affiliated with the Brody School of Medicine at East Carolina University. As a major resource for health services and education, Vidant Health strives to support local medical communities and to work with providers throughout the region to deliver quality care. Our goal is to enhance services that are available locally and to eliminate barriers involving time, distance and lack of awareness that sometimes prevent patients from receiving the care they need.

Position Summary

A relationship builder and versatile communicator who is excellence driven, focused on solutions and is passionate about high-quality outcomes, the Social Media Specialist is a seasoned strategist, creative thinker and storyteller. Understanding the value of communications, this team member effectively tells the overarching Vidant Health story in a compelling way that drives engagement, awareness and change among different stakeholders.


  • Generates high quality, engaging digital content that drives conversions through the creation of targeted, multi-media content from concept to execution for all platforms and audiences.
  • Translates complex ideas and topics for internal and external audiences in relatable ways.
  • Works in partnership and collaboration with leadership and team members to mine, gather, write, edit and strategically promote accurate and timely content to internal and external audiences; interacts regularly with team members, clinicians, researchers, providers and administrators.
  • Ability to develop content across traditional and digital platforms.
  • Plans and develops video content of all formats (words, videos, presentations/webinars, audio and images); oversees style, brand standards and appearance across online content channels.
  • Creates, manages, organizes and coordinates a social media content production calendar, increasing digital engagement.
  • Researches and understands audiences and uses this information to repurpose and target content accordingly across specific social media platforms (including but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest).
  • Serves as a reliable point-of-contact for social media content contributors and managers across Vidant Health.
  • Assists in generating and maintaining content on the external website and helps perform web content updates as needed; performs quality and brand standard checks on all content and keeps content timely and consistent.

Minimum Requirements

  • Bachelor's degree in Journalism, English, Communications or Public Relations.

  • Three to four years of professional experience required. Current or recent (within last six months) experience in a social media role.

  • Proven results in developing and implementing digital communications.

  • Exemplary communication skills (written and verbal), with experience in editorial judgment, branded content understanding, experience and technical skills.

  • Working knowledge of market dynamics, current marketing/communications principles, digital, social and traditional formats required.

  • Experience working with website content management systems.

  • Creative mindset to problem solving and communication tactics. Strong interpersonal skills and demonstrated ability to work in and support a matrix relationship with dual (system and care site) accountability. Practical knowledge of AP style.

General Statement

It is the goal of Vidant Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer.   Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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