Director of Marketing - Marketing and Communications - Greenville, NC

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Vidant Health



Vidant Health

About Vidant Health

Vidant Health is a regional health system serving 29 counties in eastern North Carolina. We are working every day to improve the health of the 1.4 million people we serve. Vidant Health is made up of 8 hospitals, physician practices, home health, hospice, wellness centers and other health care services. Vidant Medical Center is affiliated with the Brody School of Medicine at East Carolina University. As a major resource for health services and education, Vidant Health strives to support local medical communities and to work with providers throughout the region to deliver quality care. Our goal is to enhance services that are available locally and to eliminate barriers involving time, distance and lack of awareness that sometimes prevent patients from receiving the care they need.

Position Summary

Responsibility, accountability and decision-making authority for facilitating the implementation of systems, programs and strategic initiatives that advance the marketing function.  Provides input for the function goals and strategies. Develops and aligns strategies, initiatives, supporting infrastructure, and budgets that enable the marketing function to achieve results that align with established goals to create and sustain operational excellence.  Communicates department objectives to staff to ensure understanding of goals and their alignment. Oversees department initiatives and operations, including staff, budget, and vendor management. Measures effectiveness and takes steps to ensure continuous improvement of department performance. Facilitates change to advance the organization and uses resources and operational practices to drive execution of plans.  Accountable for a positive organizational culture in decision making and performance management to influence culture and engagement.  Member of entity management teams and functions as a key liaison between the leadership teams, staff and physician partners of the health care system and programs.

Minimum Requirements

  • Bachelor Degree or higher required
  • Eight to ten years of experience is required
  • Demonstrated ability to manage, teach, make independent decisions and assume responsibility
  • Strong interpersonal verbal and written communication skills
  • Working knowledge and experience with PC-based applications, i.e. Word, Excel, PowerPoint, Outlook
  • Futuristic approach to the development of programs/systems that support continuous quality improvement and Mission, Vision, and Values
  • Ability to function as a leader, team member and execute the desired outcomes
  • Must exhibit creative, positive problem-solving abilities
  • Required Abilities:
    • Communicate and work effectively with all levels of staff
    • Consider diverse opinions and incorporate them into the decision-making process
    • Assimilate information from a variety of sources, analyze information, and determines a course of action
    • Think conceptually and apply concepts in a practical application
    • Plan, organize and effectively present ideas and concepts to groups
    • Foster collaboration between multiple parties
  • Proven track record of implementing organization-wide projects
  • Commitment to a high standard of customer service
  • Excellent budget and financial management skills
  • Must be well versed in emerging technologies and marketing evolution
  • Experience within a health care system or similarly matrixed environment

Preferred Requirements

  • Master's Degree preferred

General Statement

It is the goal of Vidant Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer.   Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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